After about three or four working days, we received a message back from Google saying that the reconsideration request was successful. The client was very relieved to see the green “tick” and “no issues detected” under the Manual Actions report of their Search Console account once again. When you are hit by a penalty, don’t just fix the surface-level things after a penalty. Dig into user behavior, make the content user-friendly and prioritize the user engagement.
FREE SEO TOOL: The AI Google Search Quality Rater
PageSpeed Insights is, as the name suggests, a tool for measuring the speed of your website. We source publishers with relevance and authority and pitch them content ideas that include backlinks and references back to your website. We find the best content assets on your website, worthy of inbound mentions and backlinks.
Many websites rush straight into link building, generating hundreds or even thousands of low-quality backlinks with exact-match anchor texts, before laying any SEO groundwork. You can label almost anything – products, articles, reviews, events – to clearly explain relationships and context. This clarity helps search engines understand why your content is relevant for a given query. After auditing over 500 websites, I’ve rarely seen Core Web Vitals alone significantly improve rankings. Typically, I recommend tackling technical and indexation issues first (because if Google can’t properly crawl/index, other optimizations won’t fully matter).
An SEO audit is important because it reveals problems with any site’s SEO so you can address them and start ranking where you belong. An SEO audit will reveal problems with any site’s SEO so you can address them and start ranking where you belong. An SEO audit tool (like Seobility) can help you find those issues quickly. To illustrate, I also ran Noob Norm through some other SEO audit tools (after the fixes). Duplicate content refers to duplicate “main” content and pages, like duplicate blog posts, product pages etc.
- Considering that 61 percent of consumers are more likely to buy from mobile-friendly sites, it’s crucial that you optimize your site for mobile.
- WebSite Auditor will automatically recrawl your website and send timely alerts if something goes wrong.
- If duplicates are detected, you need to go through those pages and rewrite titles and descriptions.
- This approach sets the stage for a thorough analysis of your entire site.
- For example, it’s suggesting that we rewrite our list of the best keyword tools because it used to rank in the top three for its target keyword but now doesn’t even rank in the top 100.
- Of the two, SEO is the most essential tool for most businesses.
Other important errors and crawling details
Lastly, Cumulative Layout Shift (CLS) measures visual stability; strive for a CLS score of less than 0.1. To improve this, ensure SEO Anomaly images and embedded videos have dimensions, and avoid inserting new content above existing content unless in response to a user’s action. Another way is to use Google Analytics to view traffic from all search engines. For one client, I used user engagement metrics from Google Search Console and heatmaps to recover from a Google core update hit.
I’ve seen almost everything that can go right – and wrong – with websites of different types. After conducting more than 500 in-depth website audits in the past 12 years, I’ve noticed clear patterns about what works and doesn’t in SEO. Completing a comprehensive SEO website audit is just the beginning of your optimization journey. For the other SERP features, the exact optimization techniques change based on which SERP feature you’re targeting. Once you know which SERP features you’re missing out on, you can start thinking about how to optimize for them. This will send the selected prospects to the Link Building tool, where you can set up a new project for your domain.
