Anyone can link to your website, so if someone can make it appear as if you are manipulating the search results by adding many links, your website could be hit with a link penalty. This could cause your website to lose traffic or be excluded from the search results. While these links aren’t incorporated with bad intentions, they don’t look particularly professional. Plus, as we’ve seen throughout this post, links have a significant impact on your SEO. Some people might argue that they don’t like this, but it can help encourage users to come back and browse your site later on, when they might have otherwise forgotten about you.
With our proven methods, you can expect improved visibility, increased website engagement, and higher conversion rates, positioning your business as a dominant local force. Expect to see a deeper integration of visual search and mobile-first experiences, along with smarter utilization of local signals that blend offline and online data. By staying agile and investing in innovative tactics today, you’ll be well-positioned to dominate tomorrow’s local search results. Your website isn’t just a digital brochure—it’s the engine that powers your local SEO success. While your Google Business Profile (GBP) acts as the front door, your website is the foundation that tells search engines exactly who you are, where you serve, and why locals should choose you. Local SEO (Search Engine Optimization) is the art and science of optimizing your online presence to attract more business from local searches.
Finding Your Best Keywords for SEO
Think of GEO as the new SEO, but for a world where AI doesn’t just fetch answers — it creates them. Instead of fighting for a spot on page one, now you’re competing to be part of an AI-generated answer. This graph looks at a dataset of over 500 AI supercomputers, whose performance was measured from 2019 to 2025.
Read on to explore some of the most relevant facts and figures that show where SEO is in 2025 and where it may be going.
It specializes in search and hasn’t branched out to website development or management.
With a Semrush subscription or trial, you can get a personal keyword difficulty score (PKD%) for each keyword.
Build Quality Backlinks
Instead of stuffing keywords, you build thoughtful networks of content. These GEO and organic search trends aren’t about chasing rankings — they’re about becoming the source AIs trust and reference. Better start making friends with the machines (or at least with their algorithms).
This could involve virtual tours or interactive maps that help potential customers find their way to local businesses. Google has shifted to mobile-first indexing in recent years, meaning that the mobile version of a website is prioritized for indexing and ranking. Local businesses need to ensure their sites are mobile-friendly, fast, and easy to navigate. This involves adopting a responsive design which is making sure your website provides a consistent and user-friendly experience across devices. A proper responsive website will adapt to any screen size which enhances readability and navigation on smartphones, tablets, and desktops. Most small businesses that invest in SEO services typically pay from $500 to $3,000 or more monthly.
If I were in charge of Airbnb’s SEO, I could upload a file with a large list of keywords. For instance, I might include 50,000 words tied to various locations in the US. My favorite feature is the ability to organize massive lists of up to 200,000 keywords. Or if GA shows a page with tons of traffic but a high bounce rate, I can dig into the crawl data to see if the page loads slow. Again, without needing to switch between lots of different tools.
Optimizing a Website for Google Search
It is a strategic process that helps website owners and marketers BHS Links make informed decisions about content creation, optimization, and overall content strategy. Keyword research is the process of identifying the specific words and phrases that people search for to find information, products, or services on the internet. Keyword Research is an important step in understanding what the user is searching. Organic Searches refers to unpaid listing in Search engine result page (SERP).
However, Angi has the benefit of competing in a less competitive market. With general software topics, you’re competing with hundreds of other websites that know all the SEO best practices. They’re prioritizing editorial content over programmatic content.
With the emergence of AI search engines are becoming more sophisticated, therefore personalization of search results will increase. Businesses will need to understand their target audience better and tailor their strategies accordingly. When another website links to a page on your website, that’s called a backlink. Also called inbound links, backlinks from trusted websites prove to Google that your content is trustworthy. High-quality backlinks are one of many factors Google considers when deciding how high to rank your website in search results pages.
